The first Starbucks was opened on the 30th of March 1971 in Seattle, Washington. It was opened by three men who met while studying at the University of San Fransisco, Jerry Baldwin(an English teacher), Gordon Bowker(a writer) and Zev Seigl(a history teacher).In the beginning the shop only sold coffee beans and coffee making equipment.I can't believe they didn't sell their very famous drinks from the beginning.
10 years later Howard Schultz was hired as the Director of Retail Operations and tried to convince the owners to start selling coffee drinks as well as coffee beans and coffee machines.After being unsuccessful in his convincing he went on and opened the II Giornale coffee shop, which became a franchise.
A year later, the three owners sold Starbucks to Howard Schultz. Howard Schultz renamed his current coffee shops from II Giornale to Starbucks. He opened many more coffee shops and decided to open more Starbucks' across America. After realising the success Starbucks had in the US he decided to go international and opened his first Starbucks outside of the states in Tokyo, Japan.
10 years later Howard Schultz was hired as the Director of Retail Operations and tried to convince the owners to start selling coffee drinks as well as coffee beans and coffee machines.After being unsuccessful in his convincing he went on and opened the II Giornale coffee shop, which became a franchise.
A year later, the three owners sold Starbucks to Howard Schultz. Howard Schultz renamed his current coffee shops from II Giornale to Starbucks. He opened many more coffee shops and decided to open more Starbucks' across America. After realising the success Starbucks had in the US he decided to go international and opened his first Starbucks outside of the states in Tokyo, Japan.
This is the first Starbucks shop which was opened on 1912 Pike Pl, in Seattle. Many people while in Seattle make it their business to stop off for a coffee in the first ever Starbucks store.
Images via Starbucks.ie
The Logo
The logo was evolved many times throughout Starbucks lifetime, it is a very well known logo so I thought it was worth mentioning and explaining in this post.The mermaid has a crown on her head and that hasn't changed from the beginning. The logo was originally a wood cut looking mermaid with two tails baring all. The original logo was not the distinctive green, white and black colour it is now but brown and white. The logo was then black white and green. The 'Starbucks coffee' was dropped from the logo as it has become so well known that it does not need to say what logo the company belongs to. The modern logo is white and green and the mermaid now has hair covering her body. The logo is found in all it's shopfronts and on all cups in which their drinks are served.
Images via Starbucks.ie
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